Prada, the renowned Italian fashion brand, is known for its innovative and imaginative show spaces that complement and enhance their fashion presentations. Over the years, Prada has collaborated with various architects and designers to create unique and immersive environments for their runway shows and presentations.
Prada Fall/Winter 2021 Show (Milan, Italy, 2021): The Prada Fall/Winter 2021 show took place in a digitally rendered space known as “Prada Virtuality.” Created by OMA’s AMO, the virtual environment combined real-life elements with computer-generated imagery to explore the intersection of physical and virtual realms.
